Tony Iommi Enters Glass Box for Cancer Awareness
No, he's not trying a David Blaine-style public stunt. Black Sabbath guitarist Tony Iommi appeared at the Bullring Shopping Centre in Birminham, England in an isolation box to raise awareness to cancer patients in the UK.
The box is surrounded by double-sided glass allowing spectators see Iommi, but Iommi could not see them, only his reflection. The point of the box is to illustrate the sense of loneliness and isolation that so many cancer patients experience after being diagnosed. Iimmi participated in the stunt because he himself was diagnosed with lymphoma in 2012.
"I was in a bubble for a while - just like the isolation box," Iommi told BBC news. "When I was diagnosed, I was absolutely devastated," he said. "They're talking to me, saying, 'You've got stage three,' and it's going in my head and I just felt somewhere else. And it was only later when I really broke down. I thought, 'That's it, it's the end.' And you really think that. But it's not. There are people who can help."
Recent statistics show that of England's population of 550,000 people, 22% of those living with cancer are overwhelmed by their loneliness. Sometimes the sense of isolation can be so severe that often patients will skip meals, appointments, or even treatment altogether.